On September 25, the high -end second -hand car service brand of BLD Group Bheart Second-hand Car and Netease's new middle -class lifestyle brand Netease Yanxuan held an online signing ceremony to officially open a strategic cooperation in the second -hand car business. The two parties will give full play to their advantages in their respective fields, carry out all-round in-depth cooperation in offline service experience scenarios, after-sales service guarantee systems, and online digital transaction service platforms, so as to jointly inject surging power into the development of the second-hand car industry.
NetEase Yanxuan has always implemented the brand concept of "Strictly select good things and live with heart". Through simple, practical and comfortable aesthetic design, it optimizes the experience of product use and brings a better life to 30 million new middle-class families. In the past five years, NetEase Yanxuan has gradually developed from a shopping platform that the new middle class likes to a new middle class lifestyle brand, providing consumers with one-stop, all-category, and all-round solutions for a better life. Under the encouragement of national policies, the strict selection of second-hand cars is also included in one of the important exploration service categories of NetEase's strict selection. NetEase Yanxuan, with the original intention of "making a better life within reach", is determined to become a lifestyle brand that China's new middle class likes.
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As a comprehensive operating group that provides luxury cars and high -quality life services, BLD has been deeply cultivated in the field of luxury automobiles for more than 20 years. BLD has nearly 40 experience centers authorized by Rolls-Royce, Aston Martin, Porsche, Mercedes-Benz, Jaguar Land Rover, Lincoln, Audi and other international brands and more than 500,000 luxury car owners. It ranks first 20 in China Automobile Dealer Group, and the first row of Zhejiang luxury car dealer group. In 2019, the BLD Bheart Second-hand Car service brand was officially launched. Relying on the dual certification system of manufacturers and Bixin brands, one-stop offline service scenarios and real and reliable second-hand car after-sales service guarantees, we will build a high-end second-hand car trading service platform that focuses on high-end brands, integrates online and offline, and is transparent and efficient.
In 2022, the relevant ministries and commissions of the state have successively launched a series of measures and policies to promote the development of the second-hand car market, such as removing unreasonable restrictions on the development of second-hand car distribution, and clarifying that companies whose registered domicile and business premises are outside the second-hand car trading market can carry out second-hand car sales. At the same time, the policy of restricting the relocation of small non-operating second-hand cars that meet the National V emission standards has been completely cancelled. With the continuous introduction and implementation of these new policies for second-hand car trading, the service ecological chain of second-hand car trading and circulation is also rapidly improving, and the second-hand car market is making great strides towards a mature market. The second-hand car transaction volume in the benchmark developed countries has reached 2-3 times the new car transaction volume, such as 3 times in the United States, 2 times in Germany, and 1.5 times in Japan. my country's current second-hand car transaction volume is only 0.5 times the new car transaction volume, and there is huge room for growth. In such an environment, exploring the innovative service model of the second-hand car platform, building a second-hand car service brand with extensive influence, and accelerating the pace of development of the second-hand car industry have become one of the cores of BLD's strategic planning.
When advantage integration and resource sharing become the mainstream trends of industry innovation and development and enterprise collaboration and win-win in the digital economy era, user experience and user consumption environment are also continuously optimized and upgraded under the cooperation and research of more and more enterprises. The joining of BLD Bheart Second-hand Car and NetEase Yanxuan is a highly organic integration of professional service operations accumulated in the vertical field of the industry for more than 20 years. In the future, the two parties have the Internet layout, massive high -quality user data empowerment, and professional platform operation and maintenance technology support for online second-hand car service experience, and further support the service span, depth and accuracy of the second -hand car. And multi -dimensional business penetration will jointly create a benchmark for domestic luxury second-hand car trading services, and create a more high -quality strict selection second -hand luxury car service experience.
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