Preface
BLD-me positions itself as a provider of high-quality lifestyle services for high-net-worth individuals, conveying the service philosophy of "prestige without the high price." It aims to create an ecosystem for user lifestyle services and strives to become an outstanding global service enterprise, making life better.
There is a group of people who are full of enthusiasm, practicing their dreams and creating value with conviction and original aspiration. They prioritize "products and services that focus on customer needs" and pass on the value pursuit of "innovation, breakthrough, cooperation, sincerity, and efficiency" to everyone around them.
The vigorous development is rooted in people. We seek role models around us, pay tribute to the power of progress, and work together to let beauty take root and flourish.
PART/1 Breakthrough Self, Innovate Personal IP
Rolls-Royce Sales Consultant in Changsha, Liu Ling
Liu Ling, a sales consultant at Rolls-Royce Changsha, is an industry elite who excels in building customer relationships and innovating in sales. In an increasingly competitive market, he has consistently focused on establishing solid relationships with customers, dedicated to developing new customer resources and laying a solid foundation for the brand's long-term development.
Liu Ling is acutely aware that the importance of establishing a deep relationship with existing customers far exceeds the mere transactional exchanges. He understands that behind each car owner lies immense consumer potential. Therefore, he maintains close contact with current car owners, organizing various events to enhance mutual understanding and trust. Through these interactions, he gains insights into customers' preferences, driving habits, and future car purchasing needs, allowing him to provide more personalized and attentive services.
In his interactions with customers, Liu Ling is always able to accurately grasp changes in their needs and promptly adjust his sales strategies. He is adept at using various marketing tools, such as promotional offers and customized gifts, to stimulate customers' desire to purchase. At the same time, he is also actively exploring new marketing methods to adapt to the ever-changing market environment.
Since the post-pandemic era, the decrease in foot traffic to stores has posed significant challenges to the automotive sales industry. However, Liu Ling has not been deterred by this predicament. On the contrary, he has kept pace with the times and actively tried to innovate marketing strategies. He has made full use of new media platforms such as Douyin (TikTok) live streaming, breaking free from the constraints of traditional marketing thinking. By doing so, he presents products and services in a more intuitive and vivid manner to a broader potential customer base.
During the production of live streams and short videos, Liu Ling always skillfully combines the unique charm of the Rolls-Royce brand with the actual needs of customers, creating a series of content that is both entertaining and practical. He utilizes advanced technological tools and designs unique customer interaction segments, allowing potential customers to appreciate the Rolls-Royce cars while also feeling the brand's warmth and professionalism.
In addition to his innovative attempts on new media platforms, Liu Ling also places great emphasis on organizing and executing offline events. He often invites car owners to participate in various brand events, such as new car launches and driving training camps, to enhance customers' sense of identity and belonging to the brand. Through these activities, he not only consolidates relationships with existing customers but also attracts more new customers to join the Rolls-Royce family.
In Liu Ling's view, sales are not just about completing a transaction; they are part of an ongoing service process. He always maintains a customer-centric approach, continuously improving his professional literacy and service capabilities to meet the increasingly diverse needs of customers. It is this deep understanding of customers and sincere care that has allowed him to stand out in a highly competitive market and become a banner for the Rolls-Royce store in Changsha.
PART/2 Break Through the Encirclement and Set a New Sales Benchmark
Mercedes-Benz Sales Consultant in Shengzhou, Zhang Dan
Zhang Dan, a sales consultant at the Mercedes-Benz store in Shengzhou, achieved an impressive sales record in 2023, with her personal total sales accounting for 21% of the store's total and her total orders accounting for 20.3%. Her financial penetration rate was 73.1%. These remarkable sales achievements are attributed to Zhang Dan's diligence and professional competence. She has always been dedicated to her duties, constantly challenging herself, and surpassing her comfort zone. These accomplishments are not only a personal honor for her but also a contribution and inspiration to the entire team.
In today's complex and ever-changing sales environment, the chaos of information channels has led to a severe crisis of trust in sales personnel among customers. Since Zhang Dan acutely realized the value of WeChat, she has been committed to building her personal IP and shaping a professional image, solidifying customer recognition in their subconscious minds. She firmly believes that WeChat, a widely known social media platform, is not just a hub for advertisements but also an important tool for shaping personal image and establishing brand credibility.
As her sales philosophy continues to evolve, Zhang Dan keeps up with new market trends and multi-channel sales transformations in the sales service process. She integrates beneficial resources and information, conducts self-evaluation, explores new sales channels, and works diligently on foundational work. She introduces new private domain sales initiatives, achieving excellence in new customer acquisition, old customer maintenance, colleague collaboration, and superior interaction.
Altruistic Heart" Customer Service Philosophy
In the fast-paced business environment, maintaining relationships with existing customers is often seen as a secondary task. However, Zhang Dan is well aware that only by solidifying the foundation of old customers can more new customers be attracted. Combining years of sales experience, she has summarized a successful sales formula: "Professionalism + Service + Sincerity = Trust + Loyalty."
Through traditional note-taking, Zhang Dan has detailed records of each customer's preferences and habits, which has also enabled her to accurately identify the types of old customers. She is committed to establishing long-term trust relationships with customers and using this as a foundation for private domain sales. Not only does she explore customer needs and provide professional services through daily communication and social media interaction, but she also actively uses personal resources to help old customers solve issues related to "people, car, and life."
In the current rapidly changing business environment, it is particularly valuable to slow down, gain in-depth insights, and sincerely treat customers' real needs. This is not just a strategy but also an attitude and a reflection of values. Only by truly standing in the customer's position and feeling their needs with your heart can you provide services that are truly valuable to them.
As Zhang Dan said: "We are not just sellers but also consultants and partners. Only by always adhering to the principle of 'altruistic heart' can we secure a place in the fierce market competition and win the trust and support of customers."
Focusing on Sales Channels and Capturing Public Domain Traffic
The "waiting for the rabbit" sales model of the 1.0 era, although still holding a place among sales personnel, can no longer meet the needs of modern sales as the market develops rapidly. Fortunately, Zhang Dan, a salesperson with unique insight, has shown us a new way of thinking about sales.
Firstly, she has a precise identity positioning, clarifying her role and mission. She has studied hundreds of new media elites in the automotive sales field, drawing nourishment from their successful experiences and gradually forming her own unique sales style.
She dares to break through traditions and actively showcases her charm by appearing in person, winning the trust and affection of customers with sincerity and enthusiasm. In her spare time from work, she continuously produces high-quality content, allowing customers to remember the name "Sister Dan of Baolide in Shengzhou" with her professional knowledge and considerate service, becoming the automotive sales expert in their hearts.
Zhang Dan is also adept at using the power of new media, guiding the traffic attracted to her WeChat circle of friends to create a private domain traffic pool. On this platform, she continues to convey positive energy and has established a deep emotional connection with customers. This cycle of public domain traffic attraction and private domain monetization has led to her sales performance continuously rising. "Dan Guan" has already become a synonym for the "number one sister" at the Mercedes-Benz store in Shengzhou.
Zhang Dan's secret to success lies in her willingness to step out of her comfort zone and embrace change. By paying attention to and learning from the experiences of outstanding peers, she has combined these insights with her own characteristics to innovate and break through, achieving a graceful transition from a passive "waiting for the rabbit" approach to a proactive one.
