On April 30th, BLD-me officially signed a strategic cooperation agreement with NetEase Yanxuan, a lifestyle brand under NetEase, in Hangzhou. Relying on their respective industry leadership, the two parties will conduct more in-depth and comprehensive business cooperation in areas such as luxury automobiles, luxury used cars, and retail, jointly building a high-quality lifestyle service ecosystem.
BLD-me is positioned to "provide high-quality life services for high-net-worth users," conveying the service philosophy of "prestige without the high price," and aims to create an ecosystem of lifestyle services for users to enhance the quality of life. NetEase Yanxuan, on the other hand, has the original intention of "making a better life within reach" through its commitment to minimalist, practical, and comfortable aesthetic design. It continuously introduces high-quality and inspirational products, offering consumers a one-stop, full-category, and comprehensive solution for a beautiful life. The diverse life value propositions advocated by both brands and their pursuit of a better life are highly aligned.
As early as 2021, BLD-me established a partnership with NetEase Yanxuan to jointly explore new retail models for luxury automobiles. During the live broadcast of NetEase Yanxuan's 5th-anniversary event, they made a global limited release of a single model, the Pullman 680, with a purchase subsidy of 5 million yuan, which caused a sensation. In the same year, NetEase Yanxuan, as a lifestyle brand, officially joined BLD-me online life service platform, initiating a retail service collaboration. In September 2022, the cooperation between the two parties further extended to the luxury used car service sector. With the dual brands of BLD-me Bi Xin Used Cars and Yanxuan Used Cars, they focused on the Yangtze River Delta region to delve deeper into the luxury used car market, jointly injecting vigorous momentum into the development of the second-hand car industry.
The signing of the strategic agreement between the two parties is an inevitable step in upgrading their cooperation, as well as a mutual need to further consolidate and stabilize their partnership for strategic mutual benefit. In the future, BLD-me and NetEase Yanxuan will continue to work hand in hand to advance the fulfillment of users' service needs across all areas of life, including luxury cars, luxury used cars, fashion boutiques, travel, education, and health, with the aim of making life better.
