May 20th is BLD-me's Brand Day. May 20th is a day brimming with love, and it is also the day when BLD-me continues to interpret beauty with passion and persistently practice its brand mission of 'building a better life.' On May 17th, BLD-me successfully held the 'Distinguished, Not Expensive – 2024 Brand Innovation Conference' at the Marriott Hotel in Qianjiang New Town, Hangzhou, continuing to deepen the construction of a high-quality life service system to make life better!
Embracing a New Journey, Love Towards the Future, the BLD-me 2024 Brand Innovation Conference is also a brand service innovation journey created with the collective effort of the entire group under the new concept of 'Distinguished, Not Expensive.' At the conference, focusing on the theme of innovation and creation, the heads of BLD-me's core industries shared their business development plans for the next 3-5 years, and the functional system shared business empowerment plans from aspects such as technology, talent, and finance. Mr. Yu Haijun, the founder and chairman of the group, also made an important summary and shared insights.
Mr. Yu Haijun, the founder and chairman of BLD-me, delivered a speech at the conference.
Beyond Cars, Starting from Cars
This year marks the 21st anniversary of the establishment of BLD-me Group and also a year of innovation and creation for Paulyde. Over the past two decades, BLD-me has been dedicated to luxury car services, successively obtaining the franchise authorization of many international luxury car brands and becoming their strategic partners. Its network covers the Yangtze River Delta region, integrating online and offline services, directly serving over 600,000 high-cohesion, high-net-worth user families. It ranks among the top 16 car dealer groups in China and is one of the leading enterprises in the field of luxury car services in China. In March of this year, BLD-me's Rolls-Royce boutique in Hangzhou was grandly opened, and this month we will also welcome the grand opening of its Yongkang Porsche Center.
Innovate and Create, Refreshing the Business Model
In recent years, BLD-me has focused on lifestyle, positioning itself as a 'provider of high-quality life services for high-net-worth individuals.' Leveraging information technologies such as cloud computing and AI, BLD-me has built its platform, implementing a butler-style, membership-based service system. This has achieved industrial synergy in areas such as luxury cars, luxury used cars, and high-end retail, creating a service ecosystem and striving to become an outstanding global service enterprise. The concept of 'Distinguished, Not Expensive' is also BLD-me's new understanding of 'focusing on user needs, continuously innovating products and services, and meeting consumer demands' over more than 20 years.
Joint Efforts to Break Through, Practicing 'Distinguished, Not Expensive'
Over the next twenty years, BLD-me will, with the support of strong shareholders and strategic partners, the backing of a technological platform, and the safeguard of a supporting system, always center on user needs and practice the brand service concept of 'Distinguished, Not Expensive'. In the membership sector, we will focus on developing member rights and service operations, gradually gathering a global resource alliance to achieve 'one card in hand, travel the world'. In the high-end retail sector, we will concentrate on integrating the global supply chain of fine products, providing members with a selection service of high-quality and reasonably priced goods for all aspects of life. In the used car sector, we will continue to promote and strengthen strategic cooperation with NetEase Yanxuan, setting a service benchmark in the luxury used car industry. In the luxury car sector, facing industry service transformation, we will forge ahead with determination, seek progress in stability, and focus on innovating products and services in the automotive ecosystem such as boutiques, finance, and modified cars.
Love, internalized in the heart and externalized in actions, all that has passed is but a prologue. With a passion and original intention that has remained constant for twenty years, BLD-me is steadfastly striving towards a sustainable, high-quality, and global long-term development strategy. The future will surely be even brighter!
