Preface
BLD-me is positioned as a high-quality lifestyle service provider for high-net-worth individuals, conveying the service philosophy of "prestige without high cost," and building a user lifestyle service ecosystem. It is committed to becoming an outstanding global service enterprise to make life better.
There is a group of people who are full of enthusiasm, using their beliefs and original intentions to practice their dreams and create value, putting "products and services focused on customer needs" first, and passing on the value pursuit of "innovation, breakthrough, cooperation, sincerity, and efficiency" to everyone around them.
The development and prosperity of the foundation lie in people. We seek role models around us and pay tribute to the power of progress, so that beauty can take root and grow together.
In the current fierce market competition environment, products, services, and marketing methods all show a trend of high homogenization, and even the rapidly developing new media operations in recent years have gradually become homogenized. Faced with this industry dilemma, the automotive industry urgently needs to focus on a differentiated unique marketing strategy to stand out. The new media team of Audi Shaoxing store has successfully driven the exposure and traffic growth of the store through innovative children's car sales strategy, and then promoted the increase of service output value, the activity of second-hand car assessment and replacement, and the significant increase of new car customer attraction and sales. This measure has attracted widespread attention and imitation from the industry.
The new media team of Audi Shaoxing Experience Center actively embraces change and dares to explore the path of innovation. They take the new media anchor Ling Yan and the new media specialist Hu Jianan as key hubs, ingeniously combining children's car sales with store business. Through the anchor's wonderful display and professional interpretation of children's cars during the live broadcast, and the in-depth interaction with customers after personalized delivery through carefully made films, they have achieved secondary dissemination of information and expansion of influence, thus attracting the attention and favor of a large number of family users.
Challenge the Tradition: New Traffic, New Exposure
In the advertising industry, babies, beautiful women, and pets have always been the highly regarded "three treasures," attracting countless eyes with their unique charm. However, in the family market, children's cars have carved out a brand new track with their irreplaceable advantages. The formation of this track not only brings significant growth in after-sales spare parts value and profits to the store, but more importantly, it signifies that the store has successfully expanded into a new market field, giving the store far-reaching strategic significance.
As a must-have for parenting families, the sales process of children's cars goes far beyond what a simple commodity exchange can cover. When families choose children's cars for their children, they are actually looking for a trustworthy partner, a store that can provide comprehensive services. In this process, the store establishes a closer connection and emotional bond with families by providing high-quality children's car products and professional services. This connection transcends the category of commodity transactions and is more based on trust and emotions.
Think What You Think, Love What You Love
For the store, this connection has immeasurable value. It not only ensures the store's stable after-sales spare parts value and profits but, more importantly, it helps the store establish long-term customer relationships. Many families, after experiencing the store's excellent service and deep care for children, have developed a strong interest in the store's new cars. This extension of interest often brings more new car sales opportunities to the store.
In addition, the active efforts of the new media team have also provided strong support for the sale of children's cars. They make full use of various channels and methods to widely disseminate the information of children's car sales to potential customer groups, allowing more people to understand this innovative strategy. This promotional measure not only enhances the store's popularity but also strengthens consumers' favorability and loyalty to the store.
Many customers have expressed that they chose to buy children's cars from this store because they were impressed by the store's outstanding performance in the process of selling children's cars. They have felt the store's attention and love for children's growth and have experienced the professional service provided by the store. This good experience has made them full of confidence and expectation for the store's new cars, and they are more willing to recommend the store to friends and relatives around them.
Innovative Micro-Strategies: "Second Sales" are Rare but Possible
As the sales of children's cars continue to be popular, the store's reputation is widely spread among various parent-child groups. Many parents share their experiences of buying children's cars on social platforms, praising the store's service and product quality. This word-of-mouth spread not only attracts more potential customers to the store, but some families even travel hundreds of kilometers to the store to buy children's cars in order to create a perfect personalized delivery ceremony for their children. This high recognition and support for the store is undoubtedly the greatest affirmation and encouragement for the store's work.
In the children's car delivery process, the sales elite team of Audi Shaoxing Experience Center has demonstrated a high level of professional quality and keen market insight, successfully capturing the rare opportunity for "second sales." They accurately promoted the "elite education" concept of the membership card business, actively invited customers to test drive new cars, provided free evaluation services for old cars, and timely recommended value-added service products such as car clothes and crystal plating.
The successful implementation of this strategy has opened up a new way of thinking and a reference model for the entire automotive industry. It fully demonstrates the huge potential and value contained in diversified sales strategies, and highlights the key role of new media in building a close connection between consumers and brands. The store will continue to deepen the implementation of this micro-strategy, committed to continuously expanding and optimizing more innovative business forms, in order to more effectively promote the comprehensive development of new car sales, after-sales value growth, and second-hand car replacement and other business sectors. FAW Audi manufacturers also highly praised this initiative, believing that it has set an example for the innovative development of the automotive industry.
Children's car sales, as an innovative strategy for the store, have not only achieved a significant increase in economic benefits but, more importantly, have successfully built an emotional bond between the store and consumers, further enhancing the store's brand image and market competitiveness.
With the continuous in-depth advancement of this micro-strategy, Audi Shaoxing store will unswervingly implement the core philosophy advocated by Powerland Group, "providing high-quality lifestyle services for high-net-worth users," and open a more beautiful chapter of human-car life for the vast number of consumers and distinguished members.
