BLD Group has faithfully practiced its values of repaying the society since its establishment. In 2011, BLD set up Baolide Child Care Fund in cooperation with Hangzhou Charity Federation and the Children’s Hospital of Zhejiang University School of Medicine. The fund was aimed to offer financial support to children suffering from serious illnesses, and makes donations to over 20 seriously ill children each year after its founding. Additionally, BLD takes an active part every year in the activities to aid College Entrance Examinations candidates with financial difficulties.

BLD also set up Baolide Employee Care Fund, to grant allowance to employees and their family members suffering from poverty or disability due to illness. At the end of each year, representatives from Baolide Labor Union Committee and Employee Care Committee would pay home visits to employees in difficulty.

Charity programs, like one-to-one poverty alleviation in a village of ethnic minority in Lishui, the Winter Warming event in Sichuan Province and Baolide Library in Guizhou Province, are also philanthropic endeavors made by BLD people with strong sense of social responsibility.

On Jan. 8, 2019, BLD, along with Sina Sichuan, donated new tailor-made thermal sweatshirts with fleece lining to 119 kids in Yida Village Primary School and Zaganluo Village Primary School in Wagu Township, Meigu County, Liangshan Yi Autonomous Prefecture, Sichuan Province. The smile worn by these kids upon receipt of our sweatshirts is just the warmest sunshine in the freezing winter.

In 2020, BLD donated RMB 1,000,000 to Charity Federation of Xihu District to fight against COVID-19 pandemic. The donation was intended to be used by medical institutions in Zhejiang to purchase personal protective equipment including protective clothes, goggles and KN95 medical masks. In addition, BLD donated 10,000 KN95 masks and 10,000 medical masks sourced from various channels.

In July 2021, Zhejiang Province was hit by Typhoon In-Fa and some areas in the province suffered from a big flood. BLD, in partnership with Zhejiang Sanlian Rescue, formed a rescue team to deliver relief supplies to affected areas and assist the militia rescue team in searching and rescue operation. In the same month, Songjiang was hit by the long rainy season, and the grapes in the vineyards rotted away because farmers had no time for harvesting them. BLD, in active response to the government's call, organized customers to go to these vineyards for picking grapes, which relieved the farmers of their pressure.

In August, 2021, Shengzhou, Zhejiang Province was hit by a sudden rainstorm, and the accumulated rainfall in Guimen Township reached 114.2 mm. Due to the rainstorm, the township was flooded and the villagers’ houses were destroyed. BLD organized a public welfare activity with the theme of “Love is Around You” to delivery disaster relief supplies to villagers of Guimen Township. In the same month, when it was hot summer, BLD, in cooperation with Jiaxing Traffic Broadcasting, organized a Mercedes-Benz convoy to the urban areas of Jiaxing to delivery heat relief supplies to people working under the summer sun.

In December 2021, led by officials from Louxing District Administration for Market Regulation of Loudi, representatives from BLD made monetary donations and sent daily supplies in person to over 40 families in Zimu Village, Shexingshan Township. In the same month, Shaoxing, Zhejiang Province suffered repeated and severe COVID epidemic. BLD delivered more than 1,000 epidemic prevention supplies and mineral water to Zhuji fire brigade, traffic police brigade and communities to send its greetings to people working in the front line of epidemic prevention and control.

In March 2022, there are national epidemic outbreaks in many regions, with confirmed cases of new coronary pneumonia and asymptomatic infected people found in Shanghai, Jiaxing, Loudi, Haining and other places. In these places, BLD volunteers have brought materials to the front line and help carry out community nucleic acid testing, distribution and transportation of materials, verification the data of epidemic prevention and control, and education of residents on prevention and control policies and other support work, helping to fight the epidemic through practical actions. In August, BLD launched cool summer themed welfare activities in Shanghai and Shaoxing to give away summer supplies and show sincere care to the front-line sanitation workers and construction workers.

In response to the call for supporting agriculture and rural revitalization, as well as assisting in greening and afforestation in Xinjiang and environmental protection, BLD participated in the large-scale public welfare action "I Have a Tree, Growing in Aksu" jointly sponsored by the Department of Culture and Tourism of Zhejiang Province, the Forestry Bureau of Zhejiang Province, the Zhejiang Aid to Xinjiang Command, and the Zhejiang Broadcasting and Television Group, and planted trees in the cloud hand in hand with BLD's users in order to help promote the green development in 2023.